The word “googling” is generally used as a synonym for both complex and simple online searches. An average of 65,000 search queries are recorded via Google's search engine every second!
Today everyone is talking about the necessary digitalization of SMEs. However, most entrepreneurs ignore the most important requirements for their digital success.
The secret to sustainable online success is to be found in the organic search results on Google & Co.!
What are organic search results?
You could also ask: How do search engines work?
With the help of a search engine like Google, the user searches for information on the Internet by entering search terms. The search engine then shows you a list of websites that have information about the search terms you used.
All search engines sort these results according to relevance. This is referred to as: Organic ranking is the "natural" position in the search engine results pages (SERP), which are determined using the search engine's own algorithms and are not influenced by financial means such as advertising (ads).
Searching users never take note of all "natural" search results during a search. The amount of information on the Internet is too high for that. The density of information does not allow efficient processing. Most users only view the first and possibly the second page. This is why the ranking exists. This ranking of organic search results is the core offering of 'Google & Co.’.
So what is organic ranking?
It is crucial for a place on page 1 in the search result lists 'Google & Co.’. The search results are made up of hundreds of different evaluation criteria to assess the quality and therefore the "value" of your website.
Many of these criteria analyze how users interact with the website, i.e. the human factor, and thus determine the natural ranking.
Organic ranking versus paid ranking
If you search for providers of products and services or related reviews on 'Google & Co.', you will basically find two types of results on the first results page of your search:
- obviously paid ads, usually labeled with the word “Sponsored” and predominantly occupy the first places
and
- the websites that have asserted their position against all others from the second search results page onwards.
High-quality and comprehensively informative websites are rewarded by a corresponding “natural” ranking and automatically create trust in the searching user and express authenticity. This Google ranking cannot simply be bought, but website operators can have a positive influence on their natural ranking through targeted measures. This usually involves the website manager, but also the functionality of the content management software on the basis of which the website was designed.
If you want to achieve a high ranking, you have to impress and convince the crawlers of 'Google & Co.
The best way to do this is by placing key terms (keywords) in the right places, with backlinks, meaningful titles (H1-H6 headings) and internal links.
Also essential for good SEO (= Search Engine Optimization), are factors caused by the user or their smooth experience on the website. This includes:
- Klickrate
- Accessibility and clear structure of the website
- Page Speed
- Interactive content that positively influences user behavior
- Good and easy-to-understand content that increases user retention time
The result is better organic search results and ultimately more visibility for your company on the world wide web.
About the author:
Martin Schaarschmidt is the founder and CEO of MASCH Software Solutions and has successfully led the company in the area of web software development and sales for more than 20 years.
MASCH Software Solutions is a provider of content management software for SEO-optimized websites. Our experience from over 10 years of SEO automation in software development helps our customers develop their products and services 'Google & Co.’ to make it more visible.
If you have further questions about the organic ranking of 'Google & Co.’ for your company, my colleagues and I will be happy to provide you with advice and support.
Contact:
E-mail: martin.schaarschmidt@masch.com or support@masch.com
Phone in Germany: +49 (0)2203 806 8405 or phone in Switzerland: +41 (0)33 511 2135
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