The first and most obvious place to advertise your hotel is on the search engine results pages (SERPs) when a relevant search query is entered. Users will find the names of suitable hotels, check availability for specific dates and compare room rates offered by various OTAs and, if an appropriate interface is available, the hotel's own website.
When searching for regional results, e.g. "Hotel in Cologne", the second display level is integrated:
Google Maps
Search results for "Hotel in Cologne" (as used in our example) are displayed via Google Maps because users have not provided sufficiently specific information about their search. In addition to displaying hotel options, the platform also allows users to click on specific hotels to find out more or book. In addition, hotel locations are shown on the map display, which can be beneficial if the location is one of your unique selling points.
Google Assistant / Google Home or systems like Alexa from Amazon.
The way users conduct their online searches has changed in recent years. Many now rely on the Google Assistant, which allows them to search using voice commands or typed commands. The Assistant then displays all relevant hotels that are connected to Google Hotel Ads.
Google Hotel Search.
Finally, Google now offers an industry-specific hotel search service with its own Hotel Search platform (https://www.google.com/travel/hotels). With this service, users can enter a hotel name or the name of their destination and also enter the dates of their planned stay and the number of guests. Google then displays the relevant results.
Let Google explain the display variants described above in the video:
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We would like to encourage you to share this post with other interested parties, so that they can also learn about the possibilities of digital destination solutions from MASCH Software Solutions. The link to our blog post can be easily shared on social media platforms, websites, or via email. |
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