Articles & news about MASCH products

With Google Hotel Ads, hotels, travel companies and tourism destinations can significantly improve their entries in Google search results (SERP = Search Engine Result Pages) and thus expand their visibility.

That's the promise from Google and the Google Ads partners!

With the introduction of hotel ads, Google has de facto become the most important platform for the visibility and direct booking of hotels in recent years. In particular, the possibility of META search and the direct booking via Google's search result lists (SERP) represent a paradigm shift for the guest searching online, because it connects potential guests with accommodations with one click and without the involvement of META-SEARCH comparison portals such as Tripadvisor or Trivago.

What you need to know to make the right choice

Basically, Google Hotel Ads campaigns allow you to set specific budgets and reach users based on their country of residence and the device they are using. In a campaign, ad groups can be used to set specific bid adjustments depending on the user's travel plan (searching guest).

Hotels today face a variety of challenges when it comes to digital advertising, especially when it comes to running effective campaigns on Google Hotel Ads.

While there's a lot to be said for managing your campaigns yourself, there are compelling reasons why working with a metasearch management software partner is a better approach. By working with experts in this field, you as a hotelier can concentrate on your core business and leave the intricacies of advertising and performance optimization to the professionals.

*Source reference: The video linked here is part of Google Travel's official Youtube Channel, where you can find recordings and hangouts on air and other videos from Google.

The connection between Google's meta search and Google Hotel Ads makes every hotel visible on multiple Google platforms. Click here onto the cover image and you will find more information about these platforms and how the hotel industry can benefit from Google's features.

*Source reference: The video linked here is part of Google Travel's official Youtube Channel, where you can find recordings and hangouts on air and other videos from Google.

Do you want to be digitally successful with your company presence and firmly anchored in the top positions of the search engines?

In addition to good products and strong services, good visibility of your website is crucial for your company's success today.

If your company is well positioned in the search engine rankings, this provides a solid basis for successfully acquiring new customers via the Internet, among other things.

CM Studio .FeWo 'AiO'

A website with integrated online booking:

With CM Studio .FeWo-Web you can design the internet presence of your apartments, vacation homes, vacation apartments and chalets...

• ...with an integrated BLOG for posting sights and events.
• ...with digital guest directory for SmartPhone access via QR code.

CM Studio .FeWo-Booking is perfectly designed for an attractive presentation of your rental property with a clear booking calendar and an integrated photo gallery.

With CM Studio .FeWo-Booking MOBILE you can expand your integrated online booking solution for all common SmartPhone devices with iOS and Android operating systems. In times of the rapidly growing Internet, vacation apartments are also subject to ever shorter booking cycles. This means that your vacation apartments should also be bookable at short notice and therefore mobile in order to meet the requirements of your potential guests.

With CM Studio .FeWo-Quote, the integrated offer manager, you can process inquiries received by phone, email or via the website contact form. Convert inquiries into sustainable online bookings.

CM Studio .FeWo-PM - Property-Manager helps you in the background to process all bookings, including those from portals such as Booking.com and Co. commercially, to create a proper invoice for your guest and to optimally manage booked additional services.

Guest data capture or self-check-in has never been so easy.

The guest arrives, the receptionist asks for the passport or ID-Card and scans it.

After less than 5 seconds, a digital registration form is available to the guest on a tablet or smartphone, which he or she only can complete with a few pieces of additional information.

The information is saved, linked guest cards will be automatically created and sent to the guest by email.

The reception team can transfer the necessary data into the PMS software with just a few mouse clicks.

 

What do we mean by "Predictive Live Monitoring" for tourism destinations?

Comprehensive and high-quality data are the basis for successful digitalization in tourism.

Due to the digital transformation in tourism, the areas of responsibility of destination management organizations (DMOs) are expanding to include additional tasks. Regional service providers from the hotel and para-hotel industry increasingly expect holistic support from tourism organizations for their sales and marketing processes.

In the following interview, we discuss with Marc Ungerer, Managing Director of Jungfrau Region Tourismus AG, and Dr. Bartholomäus Wissmath of whoch2 GmbH how a comprehensive database for forward-looking data management of the Jungfrau Region is created from the networking of regional booking platform, digital registration and digital guest card.

We would like to invite you to share this post with other interested people, so that they can also discover the possibilities of digital eCommerce solutions from MASCH Software Solutions. The link to our blog post can easily be shared on social media platforms, websites or via email.

If you click on one of the following icons, a connection to the servers of the respective social network will be established via the 'Share' function:       Please note our data privacy policy.

MORE GUEST LOYALTY THROUGH DIGITAL SERVICES

Improve your success through improved guest loyalty and an individual bonus program. Turn one-time guests into returning friends of your business.

The experience of the COVID-19 pandemic has shown us all that the steady (and seemingly neverending) flow of international one-time visitors has been rapidly interrupted over the past 2 years.

Hotel businesses that have also relied on returning and loyal guests in the past have been navigated their business better, especially during the second phase of the pandemic. However, returning guests are also getting older and there is then a rapid shortage of guests from the younger generation.

Attracting new guests was much easier in the past than it is TODAY, but converting guests into regular customers is the high art of guest management and TODAY more than ever an important factor for economic stability.

We would like to invite you to share this post with other interested people, so that they can also discover the possibilities of digital eCommerce solutions from MASCH Software Solutions. The link to our blog post can easily be shared on social media platforms, websites or via email.

If you click on one of the following icons, a connection to the servers of the respective social network will be established via the 'Share' function:       Please note our data privacy policy.

Due to the lack of international guests during the pandemic years, many hotels focused much more on their online direct booking business via their own website.

Even the so dominant OTAs like booking.com and Expedia had to register strong declines in their booking shares in favor of the direct booking business.

Since the fall of 2022, the market has again seen increasing activity from indirect partners. These include the well-known OTA platforms, of course, but also the group travel and agency business.

Now, the question for many hoteliers is how to reconcile dynamic price management and indirect partner business (which admittedly has tended to lead to static prices and blocked availabilities in the past)